Vinamilk Marketing Analysis

Fundamental Marketing Individual Final Consulting Project VINAMILK strategic selling PLAN This composing will discuss the merchandising strategy existence implemented by VINAMILK on the sweet take out production on liquid milk element, by the time this segment had the scandal in 2006. This paper likewise analyze the marketing plan of the attach to to attract the market share oer the main competitor - Dutch Lady, and evaluate the guilds current marketing plan. learner: DAO DUC TUNG CFVG HCMC - MBA 19th Intake 1 1. 1.1 mental home base: Company Overview: VINAMILK is the biggest dairy community in Vietnam. Based on the UNDP 2007 Top 200 largest firms in Vietnam report, it is also the 15th largest company in Vietnam. In 2010, it is the first company in Vietnam to be included in the Forbes Asias 200 Best below a Billion list that highlights 200 top-performing small-and mid-sized companies with annual revenue down the stairs US$1 billion. Established in 1976 as the grayish Coffee-dairy Company, then renamed to United Enterprises of Milk Coffee Cookies and Candies I in 1978 and finally Vietnam Dairy Company was formally established in 1993. In 2003, follows its IPO to the Ho Chi Minh production bloodline Exchange, the company legally change its name to Vietnam Dairy Products vocalise Stock Company (VINAMILK).

The principal activities of the Vinamilk are produce and conk condensed milk, powderise milk, fresh milk, soya milk, yoghurts, ice cream, cheese, fruit juice, coffee bean and another(prenominal) products derived from milk. Fresh milk Powdered milk Cheese Yoghurts Vinamilk produ! cts much(prenominal) as powdered milk and condensed milk are also exported to the Middle East, Cambodia, the Philippines and Australia. VINAMILK is a raise owned enterprise in which the government owns about 47.6% of the shares and the suspire of the shares are currently industrious trading at the Ho Chi Minh Stock Exchange. 1.2 Dairy market trends industry: In recent years, dairy has buzz off one of the fastest developing sectors in the food...If you want to meet a full essay, hallow it on our website: OrderCustomPaper.com

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