Body Shop Case Study

SUMMARY The body shop international is a world-wide producer and retailer of naturally inspired, ethically produced beauty and cosmetics products. dame Anita Roddick exposed the very first the body shop® descent in 1976 in Brighton, on the south coast of England. In the modern 1990s, The Body entrepot International PLC, ran aground. Although the firm had an yearbook tax gross development rate of 20% in the early to warmheartedness 1990s, by the late 1990s, revenue growth slowed to around 8%. PROBLEMS 1. New retailers of the naturally based skin-and hair-care products entered the market, obstetrical delivery intense rival for The Body Shop. 2. The Body Shop failed to state its brand prototype by becoming something of a mass-market profligate as it expand into almost every mall in America, as thoroughly as virtually every time out on Britains shopping streets. 3. After Anna Roddick stepped down as chief decision maker officer (chief operating officer) in 1998, Patrick Gournay came on board as CEO by which problems persisted scorn the management change which was during the fiscal twelvemonth in 2001, the revenue grew 13% but the pretax profit declined 21%. OBJECTIVES Patrick Gournay implemented naked as a jaybird scheme to improve results which are : 1. To enhance The Body Shop Brand through a think product strategy and increased investment in stores. 2. To get operational efficiencies in the supply chain by decrease product and parentage costs. 3. To reinforce the stakeholder culture. TYPES OF FINANCIAL FORECASTING 1. T-Account fortune telling : physical exercise to estimate shareholders equity and fixed assets. 2. Percentage-of-Sales call : Used to estimate income statements, current assets and current liabilities, because these latter items may credibly vary with sales. Other items will vary as a percentage o f accounts other than sales. ! ANALYSIS Question 1 How did you derive your prognosis? Why...If you want to get a honorable essay, order it on our website: OrderCustomPaper.com

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