Recommendation

Recommendations: The trades in which Kodak do business atomic number 18 highly competitive, and it encounters savage price competition for all products and services from numerous companies globally. oer the past several years, price competition in the foodstuff for digital products (including consumer inkjet printers), film and services has been particularly intense as competitors hold back aggressively cut prices and lowered their net profit margins for these products. Customers rather choose to purchase products with lower price. Therefore, the price of the products should be adjusted. Firstly, the films switch to be packed in value packs. For example, 2 rolls of 24-exposures or 4-roll packs with 3 rolls of 24-exposures and 1 roll of 36-exposures. Next, Kodak can modify customers to articulation as member. For those who have membership may assume picky discount. Kodak must make sure that the pricing and programs be equal competitive with current and future competit ors so that it impart not lose market share. In Asia, Kodak less wholesome cognize compared to other companies such as Canon, Nikon, and others. Kodak should map out(p) its strategic development plan for its products and services in Asia in dictate to be competitive amidst the dynamic imaging industry.

For instant, it should have a creative advertisement so that people allow for recall Kodak. This is because people will always remember things that are very(prenominal) funny and creative. Besides, Kodak should weigh the long term valuation of re-establishing its Philippine office against market demand and vi ability of sales because it would mean inves! tments on long term assets. Furthermore, Kodak must attract, retain and motivate express employees. Else, its business could be harmed. In order for the company to be successful, Kodak must continue to attract, retain and motivate executives and other scrape out employees, including technical, managerial, marketing, sales, research and support positions. Hiring and retaining qualified executives, research...If you want to get at a full essay, order it on our website: OrderCustomPaper.com

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