Hydrological Ecosystem Services Modelling

Hydrologic theoretical accounts are necessary to interpret climatic forcing ( rainfall and temperature ) to lake rainfall, vaporization, and watershed influx. It is defined by Maidment ( 2000 ) as â€Å"a mathematical representation of the flow of H2O and its constituents on some portion of the land surface or subsurface environment† . There are different tools for Water Resource Management characterised as: a ) Hydrologic Models ( physical procedures ) that simulate river basin hydrologic processes ( H2O balance, rainfall-runoff, lake simulation, watercourse H2O quality theoretical accounts, etc. ) and b ) Water Resource Models ( physical and direction ) that simulate current and future supply/demand of system, runing regulations and policies, environmental impacts, hydroelectric production and Decision Support Systems ( DSS ) for policy interaction. Hydrological theoretical accounts are usually designed for stationary conditions, but they are used under conditions of alterat ion in clime alteration surveies ( Xu et al. , 2005 ) . To measure the variableness of surface H2O and groundwater resources over selected Iberian river basins several different plans can be used. Modelling is now a common tool in the field of hydrological research, and a rapid development of computational power, the ability to pattern the natural H2O rhythm has progressed tremendously over the recent decennaries. Considerable attempt has been expended on developing improved catchment hydrological theoretical accounts for gauging the effects of clime alteration ( Arnell and Liu, 2001 ) . Many new techniques and methodological analysiss have been raised to ease the river basin research. For illustration, the usage of GIS, remote feeling techniques, rainfall-runoff modeling, assorted patterning appraisals, H2O quality appraisals, river basin hydrology and so on. A quantitative analysis of river discharge is the base for all other fluxes researches like foods or H2O eroding modeling. However, the methodological analysis of quantitative analy sis or discharge modeling is really different from part to part. Although the construct of the hydrologic rhythm is simple, the phenomena are tremendously complex and intricate. The hydrological theoretical accounts are developed to analyze the future impacts of clime and socio-economic alterations on catchment hydrology and hence, the standardization and proof of the preexisting regionalised attacks demands to be carried over a sufficiently broad scope of catchment conditions such that the attack stays within or shut to the standardization scope. Water flat fluctuations during extremum flow season and H2O deficit or dry periods creates more informations uncertainness. Of major concern is the decrease in low flows and lowered groundwater degrees, which might take to H2O deficits, particularly during summer periods ( Arnell and Liu, 2001 ) . Normally low flow rivers are ignored by the establishments to enter river flow and put in adequate gauging Stationss in the water parting. However in the absence of perfect cognition, they may be represented in a simplified manner by agencies of the systems construct. Water allotment modeling has received considerable attending in the recent yesteryear by the scientific community for the analysis of H2O utilizations by all viing sectors. For illustration, an economic theoretical account is developed by Bielsa and Duarte ( 2001 ) for apportioning H2O between two viing sectors, irrigation and hydropower in NE Spain. Babel et al. , ( 2005 ) developed a simple synergistic incorporate H2O allotment theoretical account ( IWAM ) , which can help the contrivers and determination shapers in optimum allotment of limited H2O from a storage reservoir to different user sectors, sing socio-economic, environmental and proficient aspects.Water allotment mold is sort of a river basin direction determination support system ( DSS ) designed as a computer-aided tool for developing improved basin broad planning. Analysis is carried out for H2O balance of the river basins under different degrees of H2O users and determines the H2O allotment in the basin. 2.3 Ecosystem services patterning Hydrological procedures have been identified as presenting ecosystem services that are cardinal to both human wellbeing and the care of biodiversity. However, patterning the connexions between landscape alterations and hydrologic procedures is non simple. Sophisticated theoretical accounts of these connexions and associated procedures ( such as the WEAP theoretical account ) are resource and informations intensive and require significant expertness. Freshwater ecosystems provide society with the indispensable services of H2O supply for its nutriment, economic activity, and diversion, every bit good as home ground for its fresh water piscary. The WaterGAP theoretical account, used by Alcamo et Al. ( 2003a, 2003b ) to quantify freshwater-related ecosystem services, computes H2O handiness on a grid and river basin graduated table by taking into history precipitation/snowmelt, vaporization, groundwater storage and overflow. The theoretical account estimates future H2O backdowns harmonizing to alterations in income, population, and electricity demand. Other similar tools include Advanced Terrestrial Ecosystem Analysis and Modelling ( ATEAM ) , ( Schroter et al. , 2005 ) , Artificial Intelligence for Ecosystem Services ( ARIES ) ( Bagstad et al. , 2011 ; Villa et al. , 2011 ) , EcoAIM, Eco Metrix, Ecosystem Services Review ( ESR ) , LUCI ( Jackson et al. , 2013 ) , ES Value, and Integrated Valuation of Ecosystem Services and Tradeoffs ( InVEST ) . Ecosystem services theoretical account, Integrated Valuation of Environmental Services and Tradeoffs ( InVEST ) developed by Natural Capital Project, theoretical accounts for quantifying, function, and valuing the benefits provided by tellurian, fresh water and marine systems. InVEST is designed to inform determinations about natural resource direction. Decision-makers, from authoritiess to non-profits to corporations, frequently manage lands and Waterss for multiple utilizations and necessarily must measure tradeoffs among these utilizations ; InVEST’s multi-service, modular design provides an effectual tool for measuring these tradeoffs ( InVEST user guide, 2.4.4, 2012 ) . Models are needed to expect ecosystem prostrations so that policies can be developed to avoid or accommodate to these prostrations. The MA’s Conditions and Trends Report ( 2005 ) besides points out the demand for â€Å"both conceptual and quantitative theoretical accounts that can get down to give both scientific and policy communities advance warning of when the capacity of systems is get downing to be eroded, or thresholds likely to be reached.† Soil eroding is one of the biggest jobs in connexion with agricultural patterns in many parts of the universe. It is required to develop a streamlined procedure in which dirt loss appraisal and the measure of transported deposit are calculated to place possible bad countries of dirt eroding. Erosion and deposit are natural procedures that contribute to healthy ecosystems, but excessively much may hold terrible effects. The magnitude of sediment conveyance in a water parting is determined by several factors. Natural fluctuation in dirt belongingss, precipitation forms, and incline create forms of eroding and deposit overflow. Vegetation holds dirt in topographic point and gaining controls sediment traveling overland. The Sediment Retention theoretical account provides the user with a tool for ciphering the mean one-year dirt loss from each package of land, finding how much of that dirt may get at a peculiar point of involvement, gauging the ability of each package to retain deposit, a nd measuring the cost of taking the accrued deposit. 2.4 Decision devising tools Decision Support Systems ( DSS ) are considered the best tool for nearing an incorporate analysis of H2O direction. Such systems apply ground similar to that of a human being, who is the expert in the topic ( Stevens, 1984 ) . These systems are provided with informations from many diverse beginnings of information, including experimental consequences, field study informations, and even those obtained from traditional theoretical accounts. Current tools range from simple dispersed sheet theoretical account to complex package bundles. If they are flexible plenty for usage in diverse determination contexts and can be affordably applied, they could moderately be incorporated into public and private-sector environmental determination doing on a everyday footing ( Bagstad et al. , 2013 ) . However, the development of decision-support tools that integrate ecology, economic sciences, and geographics to back up determination devising is a more recent phenomenon ( Ruhl et al. , 2007 ; Daily et al. , 2009 ) . Furthermore, there are besides several commercial package bundles, specifically designed for each type of DSS. DSSs can be either stochastic or deterministic, depending on whether or non they deal with procedures incorporating a grade of uncertainness. Stakeholders’ penchants could bring forth utile information in prioritizing and developing better H2O resource direction programs and besides avoid maximal struggles. The Analytic Hierarchy Process ( AHP ) is a process for depicting elements of a job hierarchically. AHP was used to work out the multi-criteria decision-making job of alternate H2O supply for Francoli river basin. The job is divided into smaller parts and the process guides determination shapers through a series of pair-wise comparing that gives the comparative importance of the elements in the hierarchy. Decision support systems are non merely of import but besides rather complex and is in demand of systems that facilitate more consistent and effectual strategic determinations.

New Hire Communication Essay

†¢Planning ? Define the purpose. To communicate the company culture, process, procedures, and general information for a new hire. ?Define the audience. New Hires. ?Identify the channel(s) of communication and why you selected that channel. The channel of communication that I selected for the new hire communication is email. I chose to send the new hire communication by email because it is instantly sent to the new hire at no cost to the company. †¢Writing ? Create the message. Welcome to Dutch Bros Coffee,Congratulations on your new position with Dutch Bros. We are truly pleased that you have chosen us as your employer. Since being founded in 1992, our goal remains to ensure that our customers are always satisfied with their beverage purchases. Here at Dutch Bros. , we believe in lovin’ life and keeping it positive. We strive to pass the good vibes on to our employees and customers. At Dutch Bros. We serve up a variety of beverages that can be infused with a number of different flavors. This fast paced work environment requires staff to work side by side as a team to successfully keep the line moving and the coffee and drinks flowing. Again, I want to welcome you to the Dutch family. We are truly pleased NEW HIRE COMMUNICATION 3 that you have accepted this opportunity to serve up a cup of sunshine to the wonderful citizens of Phoenix, AZ †¢Completing ? Proofread, revise, and submit. Welcome to Dutch Bros Coffee, Congratulations on your new position with Dutch Bros. We are truly pleased that you have chosen us as your employer. Since being founded in 1992, our goal remains to ensure that our customers are always satisfied with their beverage purchases. At Dutch Bros. We serve up a variety of beverages that can be infused with a number of different flavors. This fast paced work environment requires staff to work side by side as a team to successfully keep the line moving and the coffee and drinks flowing. We strive to pass the good vibes on to our employees and customers. Here at Dutch Bros. , we believe in lovin’ life and keeping it positive. We expect our employees to arrive on time at work in clean casual clothes and a positive work attitude. Again, I want to welcome you to the Dutch family. We are truly pleased that you have accepted this opportunity to serve up a cup of sunshine to the wonderful citizens of Phoenix, AZ Kelli Woodruff NEW HIRE COMMUNICATION 4 References Dutch Bros Coffee. (1992-2014). Retrieved from http://dutchbros. com/AboutUs/.

Why Roman Architectures Are Considered One of the Best

Why Roman Architectures are Considered One of the Best in the World? The Romans are considered one of the greatest architects of ancient times. Roman architecture was very complex and mainly influenced by the geographical, political, economical and cultural factors. It had strong, large, and had some of the most beautiful buildings in the world. There are churches, houses, and even large structures like the Coliseum. To accomplish this, the Romans had to borrow many of the ideas that were already in use from previous eras before them.For instance, the style and instruction progress of Roman architectures was different from the designs and structure of the buildings of the Greek and Etruscan sources. Even though the origin of their ideas came from the Greek architecture, but the Romans were the first to apply the math concept seriously into their work (Dickson, 1996). Talking about architectures, it will always leads to the Seven Wonders of the World. In my opinion, Roman road deserve d to be in that list compare to The Great Wall of China or the Stonehenge (Carination, 2006).During the 500 BC, it was amazing that he Romans were able to built road system that is usable till today. There is only a word to describe the Roman road that is indestructible. This is because; the road is extremely well built. High quality Roman road were composed of five layers. The bottom layer was consisting of a big layer of stones. Next, broken stones, pebble, cement and sand were packed down to make a firm base. Then, the army builders added another layer of cement mixed with broken tiles. On top of that, they then put paving stones to make the surface of the road.These stones were cut so that they fitted together tightly. Lastly, Kerr stones were put at the sides of the road to hold in the paving stones and to make a channel for the water to run away (Mark, 2011). To conclude, this road is unsinkable till today's date. Besides roman road, the city of Rome had the largest concentrat ion of aqueducts, with water being supplied by eleven aqueducts constructed over a period of about 500 years (Hodge, 2001). I think this is amazing because Roman architects design these aqueducts to supply water with the law of gravity.Besides that, great skill and training is needed by architects to ensure the water would flow smoothly from its resource without damaging the walls of the channel and flooding the cities. I totally agreed with this phase once said by Dionysus of Hallucinations: â€Å"The extraordinary greatness of the Roman Empire manifests itself above all in three things: the aqueducts, the paved roads, and the construction of the drains† (Olsson, 2008) because I believe that we should thank the Romans for what we achieved today originated from what we learnt from them.The most amazing part is some of the Roman days' aqueducts are still in use today. One of the most famous places in Rome is the Coliseum. The Coliseum, or the Coliseum, originally the Fluvial A mphitheater, is an elliptical amphitheater in the center of the city of Rome, Italy, the largest ever built in the Roman Empire (Hopkins, 2005). I believe it is amazing because with such a large place, even till the very top of the Coliseum, each and every audience could still listen to each and everything being said or held bellow.In my opinion, each and every sound could be heard till the very top row of seats because the Coliseum is built in a curve way that will reflects sound waves which modern days will need the use a microphone to achieve hat. The Coliseum are actually the ancestors of modern stadium or stages. If the roman architect did not come out with this building structure, we will not have mass entertainment. So it is considered one of the greatest works of Roman architecture and Roman engineering. One special feature of Roman design was the columns and piers.The commemorative column, holding up a statue was not a Roman invention but the Romans did go a step further wi th the columns of Trojan and Notations (Milan, 2011). Columns are normally made of stone or concrete and were frequently used to purport beams or arches on which the upper parts of walls or ceilings rest. These new methods of architecture allowed the Romans to construct bigger temples and buildings than ever before (United Nations of Roam Victim, n. D. ). I had noticed that the designs carved onto the columns are much more detailed compared to the Greece era.Many do not mention about columns much when they are being asked about Romans contribution. In my opinion, columns are one of the magnificent contributions of Rome because these are what the Romans used to support those aqueducts, Coliseum, churches, houses and many more. Furthermore, up to this date, the columns are still used to support ceilings and saving cost and space at the same time. The above examples and reasons have proof that the ancient Romans accomplished many feats.They had incredible technological advantages and m ade advancements that were used during their time and the present time. Architectural significance was above and beyond. Each building of state significance should bear representations of the great achievement of Roman architect. As of today, Roman architecture is still felt in a host of European buildings or its remnants since the ancient times. It is their advancements we often take for granted that make them one of the most prevalent and influential peoples on our society today.

Answer to case Study Example | Topics and Well Written Essays - 750 words

Answer to - Case Study Example The Congress government wanted to impose regulatory measures on the derivative trading deals in order to avoid such losses in future. Unlike trading in New York Stock Exchange, most of the derivative transactions took place between private parties in U.S. The government wanted to make such trading through ‘clearinghouses’, where public intermediaries’ would inspect the dealings. According to the government, it was also necessary to implement the Dodd Frank Act that would oppose the banks from undergoing excessive risks in big dealings. At this juncture the commercial banks claimed for less government intervention. Jamie Dimon the chief of the company commented that, three high ranking executives left the company and this was the reason for the loss. Stakeholder Theory Approach The JPMorgan loss affected both the market and the non market stakeholders. Market Stakeholders Customers The customers are the depositors who keep their assets in the bank. The loss of JPMo rgan would make the customers feel unsafe to deposit their wealth in the bank. They would fear that the bank might collapse in such adverse crisis and thereby might withdraw their deposits. Employees The employees of the bank would lose confidence from the organization and might decide to leave their jobs and join elsewhere. They would do this in fear of losing their jobs in future. Suppliers The suppliers would also turn out to be non supportive to the bank. They would cease the major derivative dealings in fear that in such crisis the bank might not be able to pay back the returns to them. Non-Market Stakeholders Government The government would need to offer an implicit bail out to finance the loss making projects of the firm. The state would offer an implicit bail out only if the bank accepts to operate under its regulations. Communities The communities would expect the bank to recover its loss. This is because JPMorgan initiates certain social responsible schemes for the communi ties. They would encourage the employees, suppliers and customers not to loose confidence from the bank. Business Supporting Groups The business support groups would also support the views of the company chief. They would claim for less state intervention in the matters of the private banking. They would claim this because they are in favour of banking led business expansions. The Stakeholders Map High Stakeholders Salience Stakeholders Sailence Low Against Position of the issue For (Source: Authors Creation) As shown in the above map, the communities and business support group would take this loss to be a normal incident. They would comment that the loss has actually taken place because three important officials left JPMorgan bank at this juncture. Ina Drew was one of these three officials, who used to look into the risk in the firm’s derivative deals. On the other hand customers, government, suppliers and the employees would move against the views of the issue. They would l ose confidence from the bank in due course of this loss. However, since U.S. is a republican country the salience or power of the customers would be utmost influence the decisions of the banks. The government and the communities would have the minimum powers. Sample Stake holder Map Recommendations The power of the customers and suppliers are high in matters of private commercial bank. The scale of operations of a commercial bank depends on the trust and

Mini research proposal Paper Example | Topics and Well Written Essays - 1000 words

Mini proposal - Research Paper Example Whereas indigenous people in Libya face danger of extinction due to modernity, the same happens to the Canadian indigenous people. This has made me develop profound interest in the study of the environmental issues affecting aborigines in Canada. More importantly, my research will primarily focus on the ethical issues involving Canadian aborigines as the modern community competes with the indigenous community for their indigenous environment. The Canadian aborigines comprise of Metis, First Nations, and Inuit. First Nations, however, refers to other indigenous communities that are neither Inuit nor Metis. Canadian Inuit inhabit the Canadian arctic region however, there are other Inuit belonging to neighboring countries such as U.S, and Denmark (Rankin, 2011). The Metis are approximated to be 4000 in number. However, they are distributed in different parts of Canada. Unlike the modern society, indigenous people primarily depend on the natural resources for survival and Canadian aborigines are no exception. Canadian aborigines derive their autonomy and cultural identity by the way they naturally interact with their natural habitats. For instance, many Canadian aborigines are still characterized by their subsistence farming, hunting, fishing, and gathering. Although Canada has continually embraced modernity, Canadian aborigines still prefer retaining their autonomy by sticking to their native culture and native way of life as opposed to the modern generation that prefers modern lifestyles (Peterson, 1995). Modernization has posed a serious threat to existence of Canadian aborigines due to encroachment of their indigenous natural habitats (Dupuis, 2002; Tough, 1997). For instance, the Inuit inhabiting the Canadian arctic region are already experiencing the effects of global warming (Peterson, 1995). The Inuit are experiencing a habitat stress as they are being pushed further into

Florida's 18 congressional district Essay Example | Topics and Well Written Essays - 2000 words

Florida's 18 congressional district - Essay Example In order to understand the political preferences of this region’s citizens it is necessary to refer to the general and the political demographics of this district. Florida is a region with an estimated population of 17,019,068 people. A percentage of 22.8% of its population is under 18 years old while female persons have been estimated to a percentage of 51.2% (Fortreport, 2010). Another important demographic characteristic of this region is that most of citizens are white (78%); it would be also necessary to refer to the high level of ownership (about 70%) and the rather low percentage of persons (12.5%) that live at a below poverty level (Fortreport, 2010). The most recent demographics on Florida congressional district 18 refer to the year 2000 – published by the US Census Bureau. Florida congressional district 18 has a population of about 640 thousands people. About half of its citizens are female persons; white people have been estimated to a percentage of 83.9% - higher than the average level of the Florida region as presented above; the ownership level in this district has been estimated to 47.9% - which can be characterized as rather low if taking into consideration the relevant demographics of Florida region. It should be noted that the percentage of the district’s foreign born population is rather high – estimated to 54%; on the other hand, individuals that live at a below poverty level are about 19% - a high percentage compared to the 12.5% percentage of people of similar status across Florida (US Census Bureau, Fast Facts for Congress, 2010). Traditionally, the region supports the Republicans; the district’s current incumbent, Ileana Ros-Lehtinen, belongs to Republicans; however, there are also different political trends mostly representing the views of specific communities, especially the Hispanics. In 2008 the candidates of Republicans –

CRIMINAL JUSTICE SYSTEM Term Paper Example | Topics and Well Written Essays - 2000 words

CRIMINAL JUSTICE SYSTEM - Term Paper Example The Latinos are of Spanish origin and are immigrants while the African Americans originated from slavery. As a result of the mixed races, there are a lot of allegations of racism in all aspects of the lives of the Americans. Racial discrimination in the criminal justice system is therefore apparent and has been blamed for the rising number of young black males in prison and jails as compared to their white counterparts. For example, by 2002 10.4% of black males ages 25-29 were in prison and more than one in every four black men are expected to be incarcerated in state or federal prison at some point in their life time (Rennison, 2003). The same report indicates that 45% of all inmates at the end of 2002 were black, 34% white and 18% Hispanic. According to Bonczar & Allen (1997), the likelihood of incarceration is related to race. The likelihood is higher for African Americans with 16.2% compared to the whites whose likelihood is 2.5%. This shows the extent of discrimination that exis ts in the American judicial system. However, it is difficult to proof the existence of racial discrimination as it may occur during police arrests or during judicial process. There are also various factors that determine who is involved in crime which affects the rate of crime for different racial and ethnic groups. Some may get involved in crime for personal gains and to reduce pain caused by inequalities and other factors, some engage in crime due to sociological, psychological and biological factors, substance abuse among others hence commit different offenses which are dealt with differently depending on severity of harm caused. However, since the colonial times during slavery, the blacks tend to be given stiffer penalties as compared to the whites due to laws in place such as Jim crow laws and laws to curb war on drugs which prescribe severe punishment for the blacks who are involved in crack drugs rather that powder drugs which are specialty of the whites (Siegel, 2009). The p aper will explore the reasons why black men age 25-29 are so much likely in jail as compared to people of white or Latino descent. Factors Associated with who Gets Involved in Crime There are many theories that try to explain why people engage in criminal behavior and the kind of punishment they deserve for such acts. The strain theory indicates that people engage in crime to reduce or run away from stressful situations (Banks, 2004). The black people are associated with low socio- economic status; their standards of living are poor, lack employment, low income and poverty and lack social status or respect from the middle class and the rich whites. As a result, the black people especially the young who are unemployed engage in criminal behavior such as violence, assault, and robbery to ascertain their position in society. This helps them to accomplish their goal of gaining respect. They also desire to be rich so as to be equal with their white counterparts hence engage in crime. The young black men are also prone to childhood neglect and abuse hence turn to crime to cope with stressful situations. For example, they can engage in violent behavior to avert anger. The classical theorists on the other hand argue that people engage in criminal acts at free will. According to Siegel (2009), individuals are rational and always act to maximize pleasure and reduce pain. If the suspects perceive that the gains from crime are more than the cost or punishment, they would act rationally and hence commit crime. The black young men have more to gain from crime than their fellow whites. Due to racial disparities, the blacks are considered inferior and unintelligent hence lack respect from the

The globalization essay Example | Topics and Well Written Essays - 2500 words

The globalization - Essay Example Also the period of recession, economical development/ advancement have has a major impact on the families of the two country. Owing to the globalization, the families in the two countries have started to come a lot closer with Indians adopting the pub culture from West and Americans shifting to meditation and Yoga, generally considered a heritage of India. Still, there is some difference in the two families owing to the long held cultural values by the residents as well as because of the economical strata of the two countries. Although the concept of consanguinity originally referred to relations by "blood," some anthropologists have argued that one must understand the notion of "blood" metaphorically, and that many societies understand 'family' through other concepts rather than through genetic distance. A group of family constitutes a society. A society is generally responsible for determining the behavior pattern for the families. The cultural ethoses are perpetuated from society to future generations via the head of the family. The primary responsibility of every family is to work for the betterment of society as a whole. From the perspective of children, the family is a family of orientation: the family serves to locate children socially, and plays a major role in their enculturation and socialization. Although the above mentioned pattern is common to most of the societies, irrespective of the fact whether they are based in developed country or the developing country, but there are certain difference in terms of the cultural ethos and the behavioral pattern observed. We in our study will take example of family from a developed nation - USA and a developing nation India to mark the similarity and the difference. Developed Country- USA American Family: Belonging to a family is one bond almost everyone in the world shares, but as we have discussed family patterns vary from country to country, region to region and may even vary between various castes and creeds. The United States has many different types of families, but the traditional structure of a typical American family, a nuclear family, is still persistent for a very long time now. Yet, over a span of few years, American society has witnessed an evolution in family structure and daily life in many respects, because of various different factors, emerging from a huge development in the field of science and technology. But as said by wise people, there are no free lunches, this advancement in science and technology has lead to a greater commitment in the professional life thereby giving a jolt to work life balance and

Lord of the flies Essay Example | Topics and Well Written Essays - 1250 words - 2

Lord of the flies - Essay Example The novel, with its structure, symbols, motifs and allegories, serves the purpose of showing the innate evil of man. In his lecture of 1962 given at the University of California at Los Angeles Golding explained that the breakdown of civilization in his novel resulted from nothing but the inborn evil of man: â€Å"So the boys try to construct a civilization on the island; but it breaks down in blood and terror because the boys are suffering from the terrible disease of being human† (In Burris 1999). Golding does not justify this evil by the structure of the society, but quite the contrary, explains the defects of the society by the traits of the humanity. The writer stated that the shape of the society created by the boys on the island is â€Å"conditioned by their diseased, their fallen nature†. Intentionally, he avoided any elements that could make us think that it was the society rather than the human nature responsible for the breakdown: â€Å"The boys were below the age of overt sex, for I did not want to complicate the issue with that relative triviality. They did not have to f ight for survival, for I did not want a Marxist exegesis. If disaster came, it was not to come through the exploitation of one class by another. It was to rise, simply and solely out of the nature of the brute† (Golding, In Burris 1999). Though it is possible to suggest that in circumstances different the events would develop differently, the author insisted that the tragedy occurred â€Å"simply and solely out of the nature of the brute† (in Burris 1999). As the result of his views, Golding builds his novel around the central conflict between two opposite impulses existing within human beings: the tendency to live according to rules and moral commands, in peace and for the good of the group against the desire to satisfy one’s immediate desires and impulses, act aggressively to achieve supremacy over other people, and impose one’s will. For Golding

Globalization Essay Example | Topics and Well Written Essays - 250 words - 7

Globalization - Essay Example The government should assist in enlightening the masses on the projects it plans to undertake. In addition, it should provide budget literacy so that the public could understand their role and that of the government in allocation. Government has a problem of ensuring that globalization spreads in all countries in the world. The process is difficult since outreaching to the huge population is a cumbersome and expensive exercise. The government plays a major task when it comes to doing away with the stereotypes concerning globalization .Most third world countries believe that globalization leads to instability. Dealing with the menace caused by financial crises is an issue that the government cannot evade. The government has to encourage young people to go for quality education so as to be able to compete worldwide. Individuals who have low levels of education find it hard to secure jobs due to competition by the learned. Those who were employed have lost their jobs over the years. In addition, the current employment wages

Contribution and Marginal Costing Essay Example for Free

Contribution and Marginal Costing Essay This is an important business concept and must never be confused with profit. The contribution of a product refers to how much it contributes to the fixed costs and profit of the business once variable costs have been covered. It can be calculated either per unit of output or in terms of total contribution of all units produced. Contribution ignores fixed costs and only considers any surplus left once variable costs have been subtracted from revenue. Hence, contribution is what a product contributes towards the fixed costs of the business and, once these are paid, the profits of the business. Managers need to know, as accurately as possible, the cost of each product or service produced by the firm. One reason for this is the need to make a pricing decision. In fact, buyers of many products will want an estimated price or a quotation before they agree to purchase. Managers may also need to decide whether production should be stopped, stepped up or switched to new methods or new materials. Managers also need to compare actual product costs with original budgets and to compare the current period with past time periods. In calculating the cost of a product, both direct labor and direct materials are often easy to identify and allocate to each product. For instance, the materials used in making product X are allocated directly to the cost of that product. These are not the only costs involved. Overheads, or indirect costs, cannot be allocated directly to each product but must be ‘shared’ between all of the items produced by a business. There is more than one costing method that can be used to apportion these costs and, therefore, there may be more than one answer to the question: ‘How much does a product cost to produce?’ contribution costing method that only allocates direct costs to cost/profit centers not overhead costs. This approach to costing solves the problem of how to apportion or divide overhead costs between products – it does not apportion them at all. Instead, the method concentrates on two very important accounting concepts: †¢Marginal cost is the cost of producing an extra unit. This extra cost will clearly be a variable direct cost. For example, if the total cost of producing 100 units is $400 000 and the total cost of producing 101 units is $400 050, the marginal cost is $50. †¢The contribution to fixed costs and profit. This is the revenue gained from selling a product less its variable direct costs. This is not the same as profit, which can only be calculated after overheads have also been deducted. For example, if that 101st unit with a variable (marginal) cost of $50 is sold for $70, it has made a contribution towards fixed costs of $20. The unit contribution is found as the difference between the sale price ($70) and the extra variable cost ($50), that is $20.

Human Factors in Technology Essay Example for Free

Human Factors in Technology Essay Companies now more than ever are able to utilize technology to be able to one ensure that the company’s values and ethics are readily available to their employees and two technologies provide tools for managers to enforce company policies in relation to ethics. Companies use tools such as Microsoft Share point as well as an internal Intranet for posting its values and ethics making them easy to find as well as tools for understanding them. By doing so the company can then ensure that there isnt really any excuse that can be used for not being aware of the ethics and therefore create a zero tolerance for ethical violations by its employees. Technology provides several tools for managers to be able to monitor their employees use of internet; since many companies are opening up the use of the internet at work finding value in allowing their employees to use the internet especially social media while at work have to ensure that the usage is within the compliance of the companies values. Some of these tools range from having each employee sign a user agreement during the initial hiring process making it clear up front what type of usage is appropriate and spelling out what are clear violations of the usage policy. IT departments today are able to put into place system that will monitor and alert them to a user that may have either intentionally or unintentionally have ended up at a web site that would contain content that violates the companies ethical standards. When this happens typically the companies monitoring software will warn the individual that this site is not approved for use at work as well as send a message to their manager letting them know there has been a website accessed that isnt appropriate. This then gives the manager the opportunity to talk with the employee and establish if the site is truly inappropriate at work or if the user truly did not intend to access that site. This type of environment can be viewed in a couple of different ways, one wou ld be a big brother approach that the company is constantly watching over its employees shoulder creating a culture of suspicion and mistrust. Another view could be seen as a company taking responsibility for the resources it provides to ensure their employees are one remaining productive, two maximizing assists provided to the employees rather than wasting company time and cost for the technology and of course ensuring that the activity whether on break or during work hours does not violate the companies ethical standards. Technology provides valuable tools for human resources professionals today such as conducting background checks, maintaining employment records. There are several major areas in which HR has been changed dynamically through the advancement of technology and the effect that it has on corporate culture. These areas are: Recruiting (choosing the best qualified applicant for the job), Evaluations (metrics or best practices for measuring performance, pay scales and benefits packages), training within HR growing career managers, keeping up to date on labor laws and regulations and Retaining the talent pool (keeping a low turn-over) (ELLEN A. ENSHER, 2002). Recruiting has certainly seen a shift from advertising in the classifieds and job boards to internet search engines such as LINKDIN, usajobs.gov, monster.com, indeed just to name a few these sites allow job seekers to post their resumes and qualifications, and search for openings with companies all over the world. These sites also allow for recruiters to conduct searches for potential applicants who have the qualifications they are looking for. This has led to a quicker turn around time to finding and filling positions with the best-qualified applicants, ease of use for HR professionals as well as the cost savings for companies that used to utilize head hunters and the time it took for recruiters to screen applicants from all over the country. Another tool that has saved money and added convenience for both HR professionals as well as applicants is the ability to send questioners, interview with applicants through software such as SKYPE that utilizing both video and audio versus travel costs and online assessments (such as typing tests or call center simulations) (ELLEN A. ENSHER, 2002). Performance measurement tools are making improvements but not as quickly some methods that are available are tools that allow managers to be able to capture screen shots and track production levels through software. In call centers a manager is able to provide filters for specific types of calls to evaluate such as time parameters or other criteria when the call meets the criteria the screen records the entire transaction along with the audio from the phone call for performance counseling afterwards. Benefits handling has seen changes in the way they are handled and processed through newer technology. Employees are able through the internet or intranet to be able to review benefits, sign up for benefits or make changes as well as research differences between benefits packages to ensure the package is a good fit for their situation (ELLEN A. ENSHER, 2002). Training and Professional Development has always been vital to ensure that company’s employees are able to have the right training and knowledge to provide the most productivity. An important key to training is continual update training as newer processes are implemented or technology itself how to provide the training quickly for a seamless transition. Companies are able to provide step by step modules using what appears to be live screen shots simulated for the employee. The system will provide instructions on how to perform a function or task and then have the trainee perform the task, providing feedback if the user clicks in the wrong place or chooses the wrong command. This allows for almost real time experience handling using training accounts avoiding costly errors. This works has shown to be more beneficial since the user is seeing the same screen and commands, as they will when using the actual system. Conclusion Technology has provided tools in today’s workplace that allow company’s to help train and manage ethical guidelines, in turn shaping the culture and work environment for its employees. Human Resource Management through innovative technology is growing and saving company’s money in using newer methods for recruiting, retention, training and benefits than ever before. References Chapman, A. (n.d.). training and learning development. (Â © alan chapman 1995-2010 ) Retrieved December 01, 2012, from Business balls.com: http://www.businessballs.com/traindev.htm Elizabeth Regan, B. O. (2002). Implementing Individual and Work Group Technologies. Retrieved DEC 11, 2012, from University of Phoenix: https://ecampus.phoenix.edu/content/eBookLibrary2/content/TOC.aspx?assetdataid=0c85207c-4579-445d-b2e5-278c996a3835assetmetaid=9f9341ec-776c-4a2c-8e8c-422fc4e5f1fe ELLEN A. ENSHER, T. R.-V. (2002). Effects of the Internet and Technology on HR Processes. Retrieved JAN 14, 2013, from Organizational Dynamics,: www.organizational-dynamics.com Spears, S. (2012, DEC 13). Implement a New Technology Plan. Retrieved DEC 23, 2012, from University of Phoenix: https://classroom.phoenix.edu

Factors for Consideration when Starting a Business

Factors for Consideration when Starting a Business Below are some reasons why a person would like to set up his /her own business. Control If a person has its own business; it gives them more control over how much money they make and how much they will work to gain more. When a person starts his business it is solely dependent on the person how to start and maintain it in future. In short the control comes in the persons hand and there is no one elses control over him. Choice When a person starts his/her own business, it gives him/her freedom to whatever they want to do. For instance, it gives you a choice whether you want to do business and job together or deal in various products of your own choice. Moreover, being a freelancer or an independent contractor gives a person freedom regarding which jobs they choose to take. Business Decisions If a person has his own business the success or failure of the business solely depends on your business decisions. For example, having your own business means you make the choices instead of having them made for you by an employer and the choices made decides if u fail or succeed, which in turn tells whether your decision was worth for a business. It gives you motivation to improve yourself in future and makes you a better businessman. Satisfaction Some people start their own business for themselves because they have a skill or a product to offer. They enjoy being obsessive about what they do. Moreover, starting your own business gives a person satisfaction as whatever they do they do for themselves and they can work hard to earn as much money as they want and there is no fixed salary. Job loss When a person loses his job, he may take his work experience and professional contacts and start his own business to make him less vulnerable to risks. Get creative Starting up a new business, provides and entrepreneur to bring his creativity out. If a person has considered going it alone, he will have thought out how you would do things your way. Being an entrepreneur gives him the freedom to express himself and develop his concept in any way he chooses. Of course, there are always financial constraints, but the ability to be as creative as you like is far more appealing than a one-dimensional job. Very profitable If you think that its just large corporations that make big profits, you would be wrong. There are countless stories of entrepreneurs hitting on a great idea, exploiting it well and being well on their way to their first million by the end of the year. Although the start-up process can be tough, with long hours and little money not uncommon, if you run your business well, the rewards can be huge. And, from a purely selfish point of view, you will get most of the profits yourself. Unfortunately, many of the businesses are more likely to fail in its initial years because of the difficulties that commonly plague struggling companies suffer from. These difficulties occur in every business in its early years as the business is new to everyone even to the management itself. Some of these reasons are elucidated below. Insufficient Capital A common fatal mistake for many failed businesses is having insufficient operating funds. Business owners underestimate how much money is needed and they are forced to close before they even have had a fair chance to succeed. They also may have an unrealistic expectation of incoming revenues from sales. It is imperative to ascertain how much money your business will require; not only the costs of starting, but the costs of staying in business. It is important to take into consideration that many businesses take a year or two to get going. This means you will need enough funds to cover all costs until sales can eventually pay for these costs. Lack of planning Successful businesses just don not happen instead they need planning to make it happen. They are the outcome of deliberate and well-executed business plans. Many businessmen are so eager to get started that they neglect business planning and start a business with a dream and an idea. That might motivate you to get it started but not necessarily to succeed. If a person wants to setup his business it is necessary to have a business plan first and then start. Overspending Many startups spend their seed money before cash has begun to flow in at a positive rate. This often happens because of misconception about how business operates. If youre just starting out in business, seek out seasoned veterans you can bounce your ideas off of prior to making big financial commitments. Inadequate funding Another common reason for small business failure is a absence of adequate funding, especially during the critical start-up period. Inadequate funding severely limits the capacity and looms the ability to grow beyond the initial stage of life. One should resist himself from the urge to start until he have attained all of the funding which they know they need to do it right. Bad marketing Quite often a person creates a business that sells the best product at the best price but still fails because no one knows it exists. Marketing about the product is critical if the business is going to have any chance of becoming the flourishing venture. Unreliable suppliers The ability to maintain proper levels of inventory is directly relative to the quality of a persons relationships with reliable suppliers. Developing effective supply channels can take some time but it is quite necessary in a business as whatever you sell should be good enough to attract customers to buy it. Staffing imbalances Labour is the biggest expense for most businesses. Therefore, it only makes sense that its worth your time to make sure that your company employs the right amount of people. For example, employing too many employees will have a bad effect on the business capital and employing very few employees will result in performance will. Making the perfect balance is not easy, but the rewards are well worth the effort. Ineffective sales performance Sales are a key element in the success of any businesses. Poor sales, on the other hand, are an indication that your business might be in jeopardy. A person should maintain a close eye on sales patterns and trends, and hire the best sales staff, which they can afford to keep the money regularly coming in. 1.3 The important factors which are necessary to start up a business are:- Knowledge/Expertise Any business needs some amount of basic knowledge and experience. It is very essential that the owner is aware about the business he plans to start. Knowledge and expertise about the product or service are keys to a successful business. Moreover, if a person has limited knowledge the owner may not be able to sustain the business and can be fooled by the vendors, suppliers and competitors. Expert knowledge is especially required if the field of business is a niche field. For instance, the construction or software industry would require more knowledge as against a retail business selling a particular brand of clothes or shoes. Location Deciding an ideal location for the business is a strategic and an important one. A good location goes a long way in making the business successful. The location needs to be carefully chosen. Some places have advantages over the others. A location should be explored on the basis where the raw materials can be easily sourced, the manpower would be easily available and it is easy to save on transportation costs. Moreover, choosing a location depends upon the nature of the business. For instance, a retail business should to be located in a well-populated area and one which is easily accessible. Competition Before entering new business, information about market competition needs to be found out. In case a product is a monopoly then the competition will not matter. Otherwise the success of the business will depend upon the demand and supply gap. Thus if there is a huge demand then you can enter the business in spite of the market competition. Otherwise you will need to be stronger than the competitors to gain an entry. Normally existing firms will always have an advantage due to the experience they have and because they may be well equipped. The question which needs to be answered is What is unique about the product / service which will be offered to survive the market competition? Information such as who are the competitors, what is their market strategy and what factors are required to compete with them are important. Financing/Capital After identifying the initial costs required for starting the business, it is necessary to look for the sources of funding like bank loan or sponsors. It is very essential to have adequate funds to start a business as lack of funds will have a bad impact on the business which may lead to the failure of it. Laws, Rules, Regulation Setting up a new business would require compliance with various laws regulations. Each country is governed by separate laws and regulations which require that any new business be registered with certain authorities and meets certain compliance. Thus registration of the name of the company may be required with Ministry of Commerce for instance. Further details need to be provided regarding the workforce and certain deductions may be required from the staff (such as tax) which would need to be deposited with the respected Government bodies. Awareness is required of such rules and regulations. It is always better to consult a lawyer before setting up a new business in an unknown environment. There are certain accounting / consultancy firms which would have a division giving advice on legal and statutory compliance. In case of lack of expertise it is better to approach a lawyer / accounting / consultancy firms. 1. 4 The heart of the issue with Human Resources is the skills-base of the business. What skills does the business already possess? Are they sufficient to meet the needs of the chosen strategy? Could the skills-base be flexed / stretched to meet the new requirements? An audit of human resources would include assessment of the following factors: Existing staffing resources Numbers of staff by function, location, grade, experience, qualification, remuneration Existing rate of staff loss (natural wastage) Overall standard of training and specific training standards in key roles Assessment of key intangibles e.g. morale, business culture Changes required to resources What changes to the organisation of the business are included in the strategy (e.g. change of location, new locations, new products)? What incremental human resources are required? How should they be sourced? (alternatives include employment, outsourcing, joint ventures etc.) 1.5 1.6 A business finance source is a way a business can obtain funding, either for start-up or operating expenses. There are many different types of sources like sales, loans, and investors. Each has different terms, benefits and disadvantages. Business owners tend to use two or more different sources in order to fund their business. Business finance sources fall into two main categories:- Internal funding Internal funding comes from the profits made by the business by sale of products or assets. These are the funds which the company has on its own like the income of the company, the money they have of their own etc. External funding External funding comes from lenders and investors. The most common external finance sources are loans. Short and long-term loans require borrowers to repay funds at an interest rate for a set period of time. Overdraft loans allow a borrower to spend a certain amount of money, and the lender charges interest on the overdraft amount. Before deciding which method is best for a company, business owners should consider a variety of factors. The cost of the business finance source usually is the most important factor considered. Owners look at the interest rates and payment plans to determine the profitability of obtaining a certain funding source. Businesses that have a history financial stability may want to consider an internal source of revenue before opting for an external source. Its also important to determine how long the business will need additional funding. A short-term loan would be best for projects that would only take a short time to complete. Business finance start-up generally refers to the cost to start a new business. It includes determining, calculating, and obtaining start-up costs, as well as managing those finances effectively to ensure the profitability of a new business. The first steps to business finance start-up are to determine and estimate the amount of funds needed to open a business. These start-up expenses may include one-time fees, such as permits and licenses needed to operate the business. Initial costs may also include on-going fees, such as rent and utility payments. Business owners usually only include the necessary expenses when determining the total cost to start-up. In order to estimate the amount of funds needed for the business, owners should set up worksheets that list each expense and how much it costs. 1.7 The advantages of setting up a business under private limited company as opposed to sole trader ship are:- Liability The principal benefit of trading via a limited company has always been the limited liability given to the companys officers and shareholders. As a sole trader or other non-limited business, personal assets can be at risk in the event of a failure of the business, but this is not the case for a limited company. As long as the business is operated legally and within the terms of the Companies Act, directors or shareholders personal assets are not at risk in the event of a winding up or receivership. And as often happens on occasion, such events are not always under our own control. There is no obligation for a limited company to commence trading within any set time period after its incorporation. The principal benefit of trading as a limited company has always been the limited liability of the companys officers and shareholders. As a sole trader or other non-limited business, personal assets can be at risk in the event of a failure of the business, but this is not the case for a limited company. Gives confidence- Operating as a limited company often gives suppliers and customers a sense of confidence in a business. Larger organisations in particular will prefer not to deal with non-limited businesses. Also, many of the costs associated with managing and operating a limited company are not much more than with a non-limited business. Tax advantages- If you trade as a sole trader, partner or partnership, your income will be taxed as proprietors income, regardless of how much profit is retained as working capital. Interest on loans to the business is also taxed as income. Furthermore, partners are personally and jointly liable for partnership tax and if a partner dies, the surviving partners are responsible for partnership tax. Creditors can claim all your property to satisfy debts, and if this is insufficient, you may be declared bankrupt. An undercharged bankrupt is forbidden to start another business or to become a director of a limited company. Separate Entity Due to its very nature, a limited company is deemed to be a separate legal entity from its owners. This has several advantages, including the fact that the company will exist beyond the life of its members. If they retire or die, the company will continue to exist and operate. This ensures security for employees and other members and also is an advantage which other legal forms of business are not subject to. Ownership and Control In the case of Private Limited Companies, the Directors are also usually the main shareholders of the Company. Thus both the ownership and control of the business remain in their hands. Decisions can be made quickly and easily, with little fuss, allowing for a more successful business management platform. Company Name Part of registering a Limited Company, includes the registration of a Company name. This name will help identify the business in the marketplace, separating it from other Companies and protecting it. 1.8 A sole trader is a business form that allows one person to be solely responsible for the financial transactions of the business. The benefits and disadvantages of this responsibility are numerous and should be weighed carefully. Another term for a sole trader is a sole proprietor. Precisely, it refers to the person responsible for the daily organization of the firm and for its profits and losses. Being a sole proprietor as it in legally known in the U.S.is a benefit to many people who are looking to start their own business. It is one of the most common types of businesses that can be formed and involves only one person as the responsible entity of the businessholding that person completely accountable for any debt or liability that the business might incur. Although sole traders have many advantages, they also have many significant disadvantages. Liability The main disadvantage to being a sole trader is the liability that the business owner yields. Being held responsible for any lawsuits or potential damages is not only dangerous to the sole traders business, but it can be detrimental to her personal life as well. Unlike modern business corporationssuch as LLCswhich allow the business to be a separate entity, preventing anyone from holding your personal assets responsible for your business, sole traders are personally responsible for their business. Responsibility One of the main disadvantages to many people for running a sole proprietorship is the complete responsibility that the sole trader has. Completely variant from business to business, since each business has its own type of operations, sharing responsibility takes a huge burden off of most business owners. That is one reason for the popularity of Limited Liability Corporations, Limited Liability Partnerships, and partnerships. These businesses each allow some owners to share or take less responsibility, leaving them to grow and improve their businesses more thoroughly than if they did not have complete responsibility. Lack of Investors When it comes to being a sole trader, the business owner can have a difficult time for growing. Not only because of the lack of time that she has because of her tremendous responsibility, but due to investors lack of interest in a sole proprietorship. Companies are more apt to invest in corporations that have the potential to expand. They also prefer the other benefits of corporations, such as their legal structure and lack of personal accountability. Lack of investors can mean lack of growth for many companieswhich can leave many sole traders running a stagnant business.

Charles Fraziers Cold Mountain Essay -- Charles Frazier Cold Mountain

Charles Frazier's Cold Mountain In Cold Mountain, Charles Frazier describes the epic journey home of wounded Confederate soldier Inman from Petersburg to the Blue Ridge Mountains. Inman’s physical voyage home is paralleled by the mental journey made by his sweetheart, Ada, in her transformation from ‘city girl’ into ‘mountain woman’. The story is woven around the experiences of Inman and Ada trying to rebuild their lives from the desperation and disaster of the war, all the while trying to find a way to see each other again--whilst they are so far apart. It also blends the horrors of war into their current lives, and the corruption that has scarred them forever. Inman and Ada’s respective ordeals help develop the themes of war, homeland, women and children which this essay aims to reveal. The motivation behind Inman’s desertion, when he â€Å"set his foot on the sill and stepped out of the window†, is not an issue that Frazier ever invites his readers to question. Having been surrounded by the dying, having witnessed the horrors of the first industrialized war which pitted countryman against countryman through the eyes of Inman, one feels deep sympathy. The horrifying battle scenes further add to the sense of the impermanence of escape offered by the war: â€Å"The fighting was in the way of a dream, one where you foes are ranked against you countless and mighty. And you are weak. And yet they fall and keep falling until they are crushed.† Frazier’s somber cataloging of the horrors of war creates enormous sympathy for his protagonist’s desertion, making it eminently justifiable. Inman’s disinterest in the issues of the war serves to show the lie of the common soldier’s involvement in the war. Frazier would posit that it is the job of the common soldier just to die, and in the most inhuman way possible: "Inman could hear the firing, but also the slaps of balls into meat. A man near Inman grew so excited, or perhaps so weary, that he forgot to pull the ramrod from his barrel. He fired it off and it struck a Federal in the chest. The man fell backward, and the rod stood from his body and quavered about with the last of his breathing as if he had been pierced by an unfletched arrow." Inman’s return home to a deeply changed place where he no longer has a role is indicative of the common fate of soldiers. What he has seen and done marks him out so distinctively fr... ...ich their mothers had been before their assimilation of each others characteristics. In the light of the horrors of the Civil War, and of Inman’s death after having journeyed home, it is also spiritually important for the novel that something of worth is seen as coming from all the hardship. There is nothing which could possibly equate with the magnitude of the birth of a child, offering hope where Inman’s wasteful death had seemed to banish it.   Ã‚  Ã‚  Ã‚  Ã‚  The Odyssey, closely alluded to in Cold Mountain, imposes a multitude of trial and tribulations on Odysseus and Penelope. Inman takes on the role as the modern American hero who is irreversibly changed by the circumstances of the war, enduring ‘rainy days’ and waves of hardship to return to his sole hope-giver, Ada. The individual experiences of the young couple liken to peeling an orange; each peel unveils images of the horrors of war, the romance with one homeland, the women’s strength and of the importance of children, all of which construct the themes that soundly define the novel. Biblography This paper aims to discuss the themes in the story "Cold Mountain", that is revealed through Inman and Ada’s respective ordeals.

Middle Ages vs Renaissance Essay -- European Renaissance Essays

Life during the middle ages (1066-1485) was dictated by how much money you had. Were you a noble? Or were you a peasant. Your quality of life was in direct proportion to your status. Lords of the Noble class ruled territories, also known as villages. These villages mainly consisted of one room houses, with maybe a church and a blacksmith shop. Peasants or serfs lived in these villages and worked under said Lord. Daily life was all about survival. The days were spent planting and growing food, harvesting the crop, sewing clothes, and making any supplies that were needed to survive. Trading between different villages was something that was only done as a last resort. People in each village worked together to make their own village successful. Life also depended on what kind of Lord you had. If he was a fair Lord, they were treated reasonably well, and didn’t suffer. As long as the crop was good, they would have plenty to eat, and work was shared equally. If he was an unjust Lord the villagers were subject to his whims. If he demanded money or product from them they must give it, whether it would hurt their own survival or not. Likewise, if he was a Lord that liked to pick fights with neighboring Lords, the villagers would be subject to pillage and plunder by the other Lords that were trying to get back at their particular Lord. Any revenge sought out against a Lord by another Lord would mean that the people of said Lord’s village paid the price. Crops would be destroyed, houses burned and sometimes the villagers were killed. This was known as the Feudal System. The Feudal System was based on the rights of the Nobles, not the serfs. Nobles had preferred seating in the churches, and special hunting privileges. They h... ...done. Giotto used tempera to paint this one. There are senses of desperation of the apostles, but it is not as compelling or moving as Leonardo’s. Giotto has bright colors, especially considering the era it was painted in. However, he doesn’t use landscape, there is no symmetry. When you look at it, you can tell who Christ is due to the golden halo around his head. However to decipher which one of the apostles is Judas, would be in vain. He used no symbolism, there is no depth. The background is done in a golden hue, not a natural life like version. The faces of the apostles do show a questioning gaze, but the diverse emotions are not there. Everyone is also sitting straight up around a table, there is no movement. I would have to say that while for its era this was a great painting, it is not a memorable one for me. Leonardo’s version is so much more.

Wilson’s League of Nations and Its Legacy Essay -- United Nations Hist

Wilson’s League of Nations and Its Legacy As much of the world lay in shambles as the closing to the War to End All Wars approached, President Woodrow Wilson contemplated the global state of affairs. In his Fourteen Points, Wilson expresses his desire for â€Å"a just and stable peace† and outlines ways in which to accomplish it. One of his points—the fourteenth—suggests the creation of a group of nations with a common purpose. As his idea took root, it grew into the League of Nations. Despite good intentions, the League of Nations proved too weak to be effective at the outbreak of World War II. Even though the League itself failed, the legacy of its framework and missions live on in the current international system, most obviously in the United Nations. Stated in The Fourteen Points, Wilson’s idea of the purpose of the proposed â€Å"general association of nations† was to â€Å"afford mutual guarantees of political independence and territorial integrity to great and small states alike.† Wilson was of the belief that the victory of democracy over absolute rule would result in the victory ...

Cats and the Cradle Analysis

‘Cats in the Cradle’ was originally recorded by Harry Chapin, in 1974, featuring in the album, Verities & Balderdash. Although originally intended to be poem, its lyrical and rhythmic nature has led to it becoming regarded as one of the most successful folk rock songs. Its success was evident with the single topping the Billboard Hot 100 in December the same year of its release. ‘Cats in the Cradle’ starts out with a natural harmony that depicts the tale of a father with his newborn son. The first verse introduces the subject matter indicating the troublesome relationship shared between father and son, â€Å"He came to the world in the usual way, but there were planes to catch and bills to pay. He learned to walk while I was away†. It is clear that although the father provides the necessities for the child, his career driven lifestyle restrains him from spending quality time with his son. The lyrics continue to follow the growth of the child in rapid stages, subtly indicating the lack of connection with the father. â€Å"My child arrived just the other day† which then moves to the second verse, â€Å"My son turned ten just the other day†. Following this path of progression, the father has now retired and can allocate time for his son. Unfortunately, a similar process is repeated as the son grows into a similar life role as his father, ringing true the recurring verse, â€Å"I'm gonna be like you Dad, you know I'm gonna be like you†¦ † The direct impact of a bad role model is made evident as the song reaches the fourth and final verse, featuring the powerful lyrics â€Å"As I hung up the phone it occurred to me he'd grown up just like me, my boy was just like me. † This line conveys the father's realizations that his behaviours have been mimicked by his son. The message is interpreted as a criticism to society identifying a common challenge each generation is facing. The songs intention is to make the listener think about the balance of time spent with the family and earning the adequate money to support their family and lifestyle for there are no second chances. Understanding, a target audience is an essential tool for many artists as all factors need to be based around that specific audience. Harry Chapin has clearly recognized his target audience and has crafted the song to appeal to those listeners. Although it is difficult to accurately define who actively listens too and enjoys ‘Cats in the Cradle’ it can be assumed based on statistics and information gathered that adults within the age bracket of 25-50 appreciate this lyrical piece. This demographic suggest that children during late 1970’s (based on the 1974 song release date) would have grown up actively hearing through various means of media specifically, Radio. Another factor is during this era folk/classic rock popularity was at its peak with numerous bands such as the The Rolling Stones, Beatles and The Who. These bands all feature a similar age demographic to Harry Chapin which aids the theory that the music children grow up with tend to be preferred during their adult years. The content of the lyrics have also been altered to identify with the target audience, many listeners feel an attachment to this song as they can relate to the characters. Harry Chapin has utilized numerous musical elements to enhance the storytelling and themes. It is catchy and interesting yet accompanied simply by an acoustic guitar that follows a steady beat. The classical nature of the song is evident through the melodic rhythm and lyrics. This steady lyrical flow leads to a staccato nature which contributes to its overall interest. The dynamics and tone are simple and follow a more solemn and steady style, with its softness conveying regret and sadness. In order to appeal to the target audience, Harry Chapin has recognized many important techniques and utilized them; The length of ‘Cats in Cradle is based around 3:20-40 which tends to be the appropriate time frame as the whole song can be played on the radio and reach a point where it becomes dull for the listener. The lyrics have been crafted for easy understanding and comprehension; therefor allowing for a broader audience to appreciate his music. Likewise, Harry has cleverly chosen simple clothing during the video clip that specifically relate to the song message to reinforce the stereotypical idea of a solemn father. There are various symbols and imagery in the lyrics. The repetitions of â€Å"the cats in the cradle† – indicate the child is at home alone – â€Å"and the silver spoon† which is a symbol of wealth the father has to earn. The â€Å"little boy blue† is the child that is sad because his father is away, while the father is represented by â€Å"the man on the moon† – the one far away who is unreachable, idealized by the child who sees the father as his male role model. These lyrical metaphors describe the pairs of opposition the song is talking about. Fortunately, the repetition does not lead to a dull or tedious song as it follows the growth of child creating an interesting story that maintains the attention of the viewer. The quick leaps of time from each verse continue to reinforce the idea that little time is spent with the child. This lack of time for the father is demonstrated in a number of lines. â€Å"He learned to walk while I was away† and â€Å"I said not today, I've got a lot to do†¦ † Harry Chapin has used classic ways of thinking and performing to enhance the listening experience including the manipulation of the subject matter and musical elements to successfully appeal to a range of audiences. The main success behind this song is a combination of numerous elements that all lead to successful and unique lyrical piece that is backed by a strong moral message.

Mobley Turnover Model

oblJournal of Applied Psychology 1977, Vol. 62, No. 2, 237-240 Intermediate Linkages in the Relationship Between Job Satisfaction and Employee Turnover William H. Mobley University of South Carolina The relationship between job satisfaction and turnover is significant and consistent, but not particularly strong. A more complete understanding of the psychology of the withdrawal decision process requires investigation beyond the replication of the satisfaction-turnover relationship.Toward this end, a heuristic model of the employee withdrawal decision process, which identifies possible intermediate linkages in the satisfaction-turnover relationship, is presented. Previous studies relevant to the hypothesized linkages are cited, and possible avenues of research are suggested. A schematic representation of the withdrawal decision process is presented in Figure 1. Block A represents the process of evaluating one's existing job, while Block B represents the resultant emotional state of som e degree of satisfaction-dissatisfaction.A number of models have been proposed for the process inherent in Blocks A and B—for example, the value-percept discrepancy model (Locke, 1969, 1976), an instrumentalityvalence model (Vroom, 1964), a met-expectations model (Porter & Steers, 1973), and a contribution/inducement ratio (March & Simon, 1958). Comparative studies -that test the relative effiMuch more emphasis should be placed in the cacy of these and other alternative models of future on the psychology of the withdrawal satisfaction continue to be needed. process. . . Our understanding of the manner Most studies of turnover examine the direct in which the actual decision is made is far relationship between job satisfaction and turnfrom complete, (p. 173) over. The model presented in Figure 1 suggests The present paper suggests several of the pos- a number of possible mediating steps between sible intermediate steps in the withdrawal decision dissatisfaction and actual quitt ing. Block C sugprocess (specifically, the decision to quit a job). gests that one of the consequences of dissatisPorter and Steers (1973) suggested that expressed faction is to stimulate thoughts of quitting. intention to leave† may represent the next log- Although not of primary interest here, it is recogical step after experienced dissatisfaction in the nized that other forms of withdrawal less extreme withdrawal process. The withdrawal decision than quitting (e. g. , absenteeism, passive job beprocess presented here suggests that thinking of havior) are possible consequences of dissatisfaction (see e. g. , Brayfield & Crockett, 195S; Kraut, quitting is the next logical step after experienced 197S). issatisfaction and that â€Å"intention to leave,† folBlock D suggests that the next step in the lowing several other steps, may be the last step withdrawal decision process is an evaluation of prior to actual quitting. the expected utility of search and of the cost of qu itting. The evaluation of the expected utility of search would include an estimate of the Preparation of this paper was supported by a chances of finding an alternative to working in grant from the South Carolina Business Partnership the present job, some evaluation of the desirFoundation.Requests for reprints should be sent to William ability of possible alternatives, and the costs of H. Mobley, College of Business Administration, search (e. g. , travel, lost work time, etc. ). The University of South Carolina, Columbia, South evaluation of the cost of quitting would include Carolina 29208. suc'h considerations as loss of seniority, loss of 237 Reviews of the literature on the relationship between employee turnover and job satisfaction have reported a consistent negative relationship (Brayfield & Crockett, 19SS; Locke, 197S; Porter & Steers, 1973; Vroom, 1964).Locke (1976) noted that while the reported correlations have been consistent and significant, they have not been especially high (usually less than . 40). It is probable that other variables mediate the relationship between job satisfaction and the act of quitting. Based on their extensive review, Porter and Steers (1973) concluded the following: 238 SHORT NOTES clft iJ ,Pi 1^ : i 1 1 A. i * i* Evaluation of Existing Job f,-; i « 1! J 1! L B . l L Experienced Job Satisfaction4†¦ 1 * Dissatisfaction a) Alternative forms of withdrawal, e. g. (a )Aite absenteeism, passive job behavior absents 1 Thinking of Quitting J Evaluation of Expected Utility of Search and Cost of Quitting L E. IL LJL-: 1 Intention to Search for Alternatives < (b )Nor (b) Non-job related factors e. g. , I 1 transfe of spouse, may stimulate transfer intent! (c) Unsolicited or highly visible alternatives may stimulate evaluation F. I-L-. Search for Alternatives G. 1 1 1 J Comparison of Alternatives vs. Present Job d) One alternative may be withdrawal from labor market  »1_ 1. 1 Intention to Quit/Stay 1 i Figure 1. The employee turnover decision process. vested benefits, and the like. This block incorporates March and Simon's (1958) perceived ease of movement concept. If -the costs of quitting are high and/or the expected utility of search is low, the individual may reevaluate the existing job (resulting in a change in job satisfaction), reduce thinking of quitting, and/or engage in other forms of withdrawal behavior.Research is still needed on the determinants of alternative forms of withdrawal behavior and on how the expression of withdrawal behavior changes as a function of time and of changes in or revaluation of the environment. If there is some perceived chance of finding an alternative and if the costs are not prohibitive, the next step, Block E, would be behavioral intention to search for an alternative (s). As noted by Arrow (b) in Figure 1, non-job-related factors may also elicit an intention to search (e. g. , transfer of spouse, health problem, etc. ). The intention to search is followed by an actual search (Block F).If no alternatives are found, the individual may continue to search, reevaluate the expected utility of search, reevaluate the existing job, simply accept the current state of affairs, decrease thoughts of quitting, and/or engage in other forms of withdrawal behavior (e. g. , absenteeism, passive job behavior). (e) Impulsive Behavior SHORT NOTES If alternatives are available, including (in some cases) withdrawal from the labor market, an evaluation of alternatives is initiated (Block G). This evaluation process would be hypothesized to be similar to the evaluation process in Block A.However, specific job factors the individual considers in evaluating the present job and alternatives may differ. (See Hellriegel & White, 1973; and Kraut, 1975, for a discussion of this point. ) Independent of the preceding steps, unsolicited or highly visible alternatives may stimulate this evaluation process. The evaluation of alternatives is followed by a comparison of the pre sent job to alternative(s) (Block H). If the comparison favors the alternative, it will stimulate a behavioral intention to quit (Block I), followed by actual withdrawal (Block J).If the comparison favors the present job, the individual may continue ‘to search, reevaluate the expected utility of search, reevaluate the existing job, simply accept the current state of affairs, decrease thoughts of quitting, and/or engage in other forms of withdrawal behavior. Finally, Arrow (e) gives recognition to the fact that for some individuals, the decision to quit may be an impulsive act involving few, if any, of the preceding steps in this model. The relative incidence and the individual and situational determinants of an impulsive versus a subjectively rational decision process presents yet another area of needed research.The model being described is heuristic rather than descripitve. There may well be individual differences in the number and sequence of steps in the withdrawal decision process, in the degree to which the process is conscious, and as noted earlier, in the degree to which the act of quitting is impulsive rather than based on a subjectively rational decision process. One value of such an heuristic model is to guide thinking and empirical research toward a valid descriptive model that can account for such individual differences.There is a lack of research evaluating all or even most of the possible steps in the withdrawal decision process. There have been a few studies that have tested one or two of the intermediate linkages proposed in the present note. Mobley (Note 1) found high negative correlations between satisfaction and frequency of thinking of quitting (Blocks B and C). Atkinson and Lefferts (1972), who dealt with the association between Blocks C and J, found that the frequency with which people thought about quitting †¢their job was significantly related to actual termination.Kraut (1975), looking at the associations among Blocks B, I, and J, found significant cor- 239 relations between expressed intention to stay and subsequent employee participation. These correlations were much stronger than relationships between expressed satisfaction and continued participation. Finally, Armknecht and Early's (1972) review is relevant to the relationships between Blocks D and/or F and Block J. They concluded that voluntary terminations are closely related to economic conditions. Each of these studies fails to look at a complete withdrawal decision process.Such research would appear to be sorely needed. Several researchable questions that follow from the withdrawal decision process described in the present note were mentioned earlier, Additional questions include the following. Do individuals evaluate the expected utility of search? If so, what are the determinants and consequences of this evaluation? What are the consequences and determinants of behavior in the face of an unsuccessful search? In such cases, do individuals per sist in search, reevaluate their existing jobs, reevaluate the cost of search, or engage in other forms of withdrawal?Is the process and/or content for evaluating alternative jobs the same as for evaluating the present j o b ? Does satisfaction with the present job change as a function of the availability or evaluation of alternatives? Attention to these sorts of questions rather than a continued replication of the direct relationship between job satisfaction and turnover would appear to be warranted. Particularly useful would be the longitudinal analysis of the variables and linkages suggested by the model.Such research would be responsive to Porter and Steer's (1973) conclusion that more emphasis should be placed on the psychology of the withdrawal decision process. Reference Note 1. Mobley, W. H. Job satisfaction and thinking of quitting (Tech. Rep. 7S-3). Columbia: University of South Carolina, College of Business Administration, Management and Organizational Research Center, 19 75. References Armknecht, P. A. , & Early, J. F. Quits in manufacturing: A study of their causes. Monthly Labor Review, 1972, 11, 31-37. Atkinson, T. J. , & Lefferts, E. A.The prediction of turnover using Herzberg's job satisfaction technique. Personnel Psychology, 1972, 25, 53-64. Brayfleld, A. H. , & Crockett, W. H. Employee attitudes and employee performance. Psychological Bulletin, 1955, 52, 396-424. 240 SHORT NOTES oj industrial and organizational psychology. Chicago: Rand-McNally, 1976. March, J. G. , & Simon, H. A. Organizations. New York: Wiley, 1958. Porter, L. W. , & Steers, R. M. Organizational, work, and personal factors in employee turnover and absenteeism. Psychological Bulletin, 1973, SO, 151176. Vroom, V. H. Work and motivation. New York: Wiley, 1964.Hcllriegel, D. , & White, G. E. Turnover of professionals in public accounting: A comparative analysis. Personnel Psychology, 1973, 26, 239-249. Kraut, A. I. Predicting turnover of employees from measured job attitudes. Organizational Behavior and Hitman Performance, 1975, 13, 233-243. Locke, E. A. What is job satisfaction? Organizational Behavior and Human Performance, 1969, 4, 309336. Locke, E. A. Personnel attitudes and motivation. Annual Review oj Psychology, 1975, 26, 457-480. Locke, E. A. The nature and consequences of job satisfaction. In M. D. Dunnette (Ed. ), Handbook Received February 5, 1976 †¢

Allegory: Old Age and Younger Generation

Hector Meza Eng. 028 Prof. Gray 04/30/2012 An allegory of the story can define the representation of ideas, events, or characters. Gabriel Garcia Marquez’s, â€Å"A Very Old Man with Enormous Wings†, gives two good examples on symbolic and allegory meanings through the characters and their action. This story is blended with normal humanity, fantasy, and magical realism. The story can bring different meanings to readers depending on your view on life. After an ugly storm went through Pelayo’s town, He found his whole yard ruined with the weathers destruction.An old man with enormous wings had fallen from the sky, and Pelayo discovers him only to use him as an attraction for the whole town to see. Pelayo and his wife, Elisenda use this man to profit off of his unusual looks. After a couple of days, the crowd loose interest of the old man because a new attraction rises to the fame. A woman gets the peoples interest because she has the body of spider and she is also able to communicate with the people. In the end the old man flies away and the â€Å"annoyance† is taken away from Pelayo’s family.The allegory of the story shows how people can be cruel to each other. The old man symbolizes the older generation that are living their last days here in this world and the spider woman represents the younger generation that many people can relate. When Pelayo found the old man lying face down in the mud, he was unsure on what he would do with this man. He thought about getting rid of the old man by killing him, but his neighbor said that he could be an angel. The old man ended up being caged up in a chicken coop for the public to see him as a circus attraction.The whole town tried to communicate with the man, but no one offered to help this old man that was caged like an animal. In today’s world, an elderly man can have the most knowledge and experience in life that many people cannot see. The old man’s wings represent the u nique experience they have in life. Many elderly people are placed retirement homes and most of them are only visited by their families. Some are just forgotten and left alone until their time comes. An elderly person is not any less than anyone else. Society judges the elderly in a negative way because of their decline in ealth and communication to the world. It is very rare to have a younger generation take interest in someone who has lived a complete life. The author shows how the public had trouble talking to the old man. For example, Pelayo tried to communicate with the man, which â€Å"he answered in an incomprehensible dialect with a strong sailor’s voice† (294). Some of the elderly people that live with us today have trouble communicating with the general public as they get older. Instead of trying to listen more carefully, many people just give up in communicating with an older person.Since Pelayo got a response from the angel he could not understand he just, â€Å"intelligently concluded that he was a castaway from some foreign ship wrecked storm† (294). Mostly Every person in this world reaches the age when their abilities to do every day chores decreases. The younger generation is getting more and more distracted with the technologies that are becoming more advanced every day. Before when there was no technology, no retirement home, and no nursing home, families took care of their own family members when they had less capability.Today it can be so easy to drop a loved one who has become so old that they don’t want to admit that they have become a burden in their lives. For example, When the old man finally gets his wings and flies away, â€Å"Elisenda let out a sigh of relief for herself and for him†¦because then he was no longer an annoyance in her life† (299). It is rare for someone to bring up this issue, but when we reach that age we wouldn’t want to be treated as if we were the old man in the stor y. The younger generation can be easy to socialize with since most of us always have our own stories we want to share.After a while a carnival attraction came into town to show their main attraction which was a woman with the body of a spider. The whole town was amused by this new attraction since, â€Å"people were permitted to ask her all manner of questions† (297). The spider Woman ends up taking all of the attention from the old man because of ability to communicate with anyone. Everyone in town also liked how they were able to relate to the spider woman’s misfortune because many got a lesson to not disobey there parent.The woman’s on time mistake got her punished by getting the body of a spider. This girl disobeyed rules, but yet she still got the attention from everyone. Also it’s not as if no one has broken the rules sometime in their life. When the author has both characters side by side, everyone goes to the spider woman because her story is more interesting than the ugly old man who can’t even communicate. Many people can argue that it is hopeless to communicate with someone of old age, but in reality to talk to someone who has seen it all is worth the challenge.

Effectiveness of Educational Technology”

The purpose of this research â€Å" Effectiveness of Educational Technology† â€Å"From a Department of Education 1995 forum, some panelists contended that rather than debating the connections between technology-based instruction and test scores, schools should focus on the most obvious and compelling reason form implementing technology-namely, those students needs strong technology skills to succeed in the world of work. From research studies it shows positive benefits from the use of technology for educational purposes. The data method use to collect this information was â€Å"First, a U. S. Department of Education-funded study of nine technology-rich schools, concluded that the use of technology resulted in educational gains for all students regardless of age, race, parental income, or other characteristics. The second, a 10-year study supported by Apple Computer, Inc. Concluded that student provided with technology-rich learning environments ‘continued to perform well on standardized tests but were also developing a variety of competencies not usually measured. † Some success seen by there research, rising scores on state tests, improved student attendance, increased student comprehension, self motivation, more parent/ teacher support improved student retention. Another issue the research hoped to confront was the possibility of negative effects from prolonged exposure to computers. Some critics have worried those students who use computers extensively will become ‘brain-dead’ or less social from looking at the computer screen all day. At the end of two years, the researchers learned that some of their worst fears had been groundless. † In a 1994 Software Publisher's Association (SPA) study, research found that: Educational technology has a significant positive impact on achievement in all subject areas, across all levels of school, and in regular classrooms as well as those for special-needs students. Educational technology has positive effects on student attitudes. The degree of effectiveness is influenced by the student population, the instructional design, the teacher’s role, how students are grouped, and the levels of student access to technology. Technology makes instruction more student-centered, encourages cooperative learning, and stimulated increased teacher/student interaction. Positive changes in the learning environment evolve over time and do not occur quickly. †

Business Essays – Google Online Internet

Business Essays Google Online Internet Google Online Internet Google, Inc. is the world’s leading online search engine company founded by Larry Page and Sergey Brin while they were students at Stanford University and the company was first incorporated as a privately held company on September 7, 1998. Google’s business is related to Internet Search, web-based emailing, online mapping, office productivity, social networking and video sharing as well as advertising services like Adwords and Adsence. Founded at Menlo Park, CA on September 7, 1998 and now has head quarters at Mountain View, CA (â€Å"The Rise of Google†. USA Today). It is the largest American company (by market capitalization) that is not part of the Dow Jones Industrial Average (as of October 31st, 2007). Google currently has16,805 full-time employees and Eric E. Schmidt, is the current CEO/Director of the company. Google is now traded on both NASDAQ and LSE. The first Google’s IPO took place on August 19, 2004. 19,605,052 shares were offered at a price of US$85 per share. The Google is the largest trading company on NASDAQ index with a revenue of US$16.593 billion, net income of US$4.203 billion, total assets of US$25.335 billion and total equity of US$22.689 billion (Financial Data Quest, 2007). Google is listed as top 5 companies traded on NASDAQ with total volume as 6,557,543. Google gets its name from the word â€Å"Googol† which is the mathematical term for a 1 followed by 100 zeros. Google is the most used search engine on the web with a 53.6% market share, ahead of Yahoo! (19.9%) and Live Search (12.9%) making Google has a market leader. The main revenue for Google, Inc. is the advertising application launched by Google called Adwords, where thousands of advertisers advertise there products and services. Started in the year 2000 Google Adwords is treated as flagship advertising product and main source of revenue. It offers Pay Per Click (PPC) advertising, and site-targeted advertising for both text and banner ads. Google has tremendous competition in the industry with Yahoo, Inc., MSN, AOL and others. Google, Inc. is vaulted to more than 6 Billion $ sales last year (Business Week, Estimation 2007). Google also faced a number of Law suits for Violation of trademark law and Click fraud. Google settled a click fraud lawsuit for US$90 million. In April 2002 a company called Overtune Services, Inc.(A Yahoo Company) sued Google for patent infringement for launching Adwords. Google agreeing to issue 2.7 million shares of common stock to Yahoo! in exchange for a perpetual license under the patent. (Google, Yahoo bury the legal hatchet, Stefanie Olsen, CNET News.com, August 9, 2004). II. Firm’s Current Situation – Internal Analysis Strengths of Google, Inc: Google is the current market leader with more than 53% share in the Search Engine and advertising industry, the factors that made possible to acquire this position are: Technology: Google uses high defined user e nd technology such as open source search, which enables easy and sharp search to customers. Google uses high speed servers which can tackle millions of searches a minute. The technology used by Google is also used by NASA and US Defense. This type of technology help customers to find relevant answers for there enquiries online, making Google the most trusted reliable search engine in the world.